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Insights

Gain insights from your audience with analysis from every angle.

When you have more perspective, you can make better decisions. The development of any brand strategy, crisis response, digital design, or new product should begin with understanding your audience. And the best way to understand is to listen.

Our unique approach to insights is multifaceted, bringing together Passive, Active and Behavioural Listening in order to build a more complete picture for our clients.

From traditional qual and quant studies to AI-powered psychometric, behavioural and conversational analytics, we offer a plug and play solution and a customizable insights platform that provide the perspectives needed to make better brand and business decisions.

Includes

CaTALYST workshops
Quant and qual survey design and deployment
Focus groups and interviews
Social media dipsticks
Customer experience research
Conversational data analytics*
Deep web sentiment analysis**
Psychometric (needs and emotions) listentening
Marketing, SEO and web analytics
Ecommerce and Funnel Analytics

*In partnership with Phrasia

**In partnership with Secret Source

Insight experts include:

Samar

  • Consumer Research Expert
  • Berlin
  • 14+ yrs experience

Recent project:
autismspeaks.ca

Nick

  • Deep Web Analytics
  • London
  • 22+ yrs experience

Recent project:
LG Electronics

Neal

  • Sr. Research Strategist
  • New Jersey
  • 30 yrs experience

Recent project:
Lesaffre

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Our Work

BriteBirch + Lesaffre

Kneading French and Japanese traditions together for a product launch

INSIGHTS
ADVISORY
ACTION

View Case Study

BriteBirch + Applanix

Shifting the identity of tech capabilities

INSIGHTS
ADVISORY
ACTION

View Case Study

BriteBirch + LG Electronics

Driving human-centric artificial intelligence

INSIGHTS
ADVISORY
ACTION

View Case Study

BriteBirch + Vivy

Positioning an innovative health tech app as a true champion of people’s health.

INSIGHTS
ADVISORY
ACTION

View Case Study

Vivy, an Allianz health tech company is expanding into new global markets and saw it as an opportunity to establish new brand positioning that reflected their global vision.

They tapped BriteBirch to curate a multi-disciplinary team of marketing experts to research, strategize and execute a creative brand campaign that would anchor their brand marketing as they expanded. BriteBirch conducted an audit of the healthcare landscape and developed a B2B2C strategy that simultaneously positioned Vivy as the champion of modern consumer health, and as a preferred partner for insurance companies who value Vivy’s insights and data for developing new products.

As a result, BriteBirch then developed the ‘This is Health’ creative campaign, website and messaging and is currently planning the roll-out.

BriteBirch + CreDA Finance

Jumping into Web3 with a fractional CMO and a nimble global marketing team.

INSIGHTS
ADVISORY
ACTION

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The first Decentralized Finance (DeFi) credit rating service needed to move quickly while solidifying their brand story.

BriteBirch parachuted in a CMO who identified and activated a global integrated team to develop brand positioning, a creative campaign, front-end development, video, digital and social content and ongoing management in a matter of weeks.

CreDA continues to grow its community while creating the trust architecture that will underpin DeFi, GameFi and the Metaverse as a whole.

BriteBirch + Senescence

Keeping brain health top of mind

INSIGHTS
ADVISORY
ACTION

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Under-invested corporate and product branding was creating a value gap for consumers in the brain health supplement market.

We curated an experienced team of health strategists, content writers, and digital developers to execute on websites, content and video across a variety of channels.

Senescence can progress confidently into its future, knowing it has an always-ready outsourced marketing team.

BriteBirch + Global Pharma

Building an instant global communications team

ADVISORY
ACTION
INSIGHTS

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Rapid growth for a US-based biopharma company across emerging markets created an urgent need for a global strategy, brand story and channels.

Within weeks, BriteBirch built an aligned team of communication experts in Asia, South America and the Middle East.

In only a few months the company had a global comms network, a clear strategy, brand narrative, culturally-relevant content, internal channels and stakeholder mapping.

BriteBirch + LG Electronics

Driving human-centric artificial intelligence

INSIGHTS
ADVISORY
ACTION

View Case Study

Research about the future of AI can be overly technical and unrelatable for the average person.

BriteBirch assembled a team of technologists, designers and content experts to create AIX, a unique framework that puts the end user at the center of AI’s design.

LG Electronics is now positioned as the champion for consumer-driven AI, prompting global media attention and many new industry partnerships.

BriteBirch + Applanix

Shifting the identity of tech capabilities

INSIGHTS
ADVISORY
ACTION

View Case Study

A world-leading B2B tech company needed to expand beyond its traditional customer base and appeal to modern autonomy startups.

A CaTALYST workshop identified insights that formed a new corporate campaign, ‘Trust Your Position’, which was the framework for compelling videos, web assets and brochures.

Applanix is equipped to tell their story and earn future partnerships involving autonomous drones, robots and self-driving cars.

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BriteBirch Collective Inc.

Suite 2201 - 250 Yonge St.

Toronto, Ontario

M5B 2L7 Canada

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BriteBirch Collective Inc.

Suite 2201 - 250 Yonge St.

Toronto, Ontario

M5B 2L7 Canada

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BriteBirch Collective Inc.

Suite 1400 - 18 King St. E

Toronto, Ontario

M5C 1C4 Canada

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Copyright ©2022 Britebirch Collective All rights Reserved

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