Vivy, an Allianz health tech company is expanding into new global markets and saw it as an opportunity to establish new brand positioning that reflected their global vision.
They tapped BriteBirch to curate a multi-disciplinary team of marketing experts to research, strategize and execute a creative brand campaign that would anchor their brand marketing as they expanded. BriteBirch conducted an audit of the healthcare landscape and developed a B2B2C strategy that simultaneously positioned Vivy as the champion of modern consumer health, and as a preferred partner for insurance companies who value Vivy’s insights and data for developing new products.
As a result, BriteBirch then developed the ‘This is Health’ creative campaign, website and messaging and is currently planning the roll-out.