Mac Dale is BriteBirch’s first dedicated Client Architect. In this post, he shares early observations about the Collective, our work and the amazing opportunities that lie ahead in 2022.
As one of the newest members of the BriteBirch Collective,
I’m thrilled to join this network of 160 global marketing and communications experts as the organization’s first dedicated Client Architect.
Coming from a project management background with experience in technical and detailed fields like supply chain, telecommunication, transportation and manufacturing, I’m excited to apply my skills to marketing projects that have their own unique complexities. As I sink my teeth into a few initial projects, it’s been quite an adjustment to immerse myself with creatives and developers and researchers. In previous projects both big and small, I’ve used a lean-agile framework to guide the flow of projects and improve communications with teammates and clients. As we move into 2022, I hope to offer my own perspectives on this unique agency model that allows us to better serve our clients through efficient, effective and rewarding work.
From a newcomer’s point of view, I’m really impressed with the way BriteBirch’s members apply their years of expert knowledge in diverse fields and cooperate across continents to bring ideas together in surprising ways for clients. Teams are structured in a way that provides individuals with the space and independence they need to work efficiently but with the connective tissue and shared culture you would come to expect from a more traditional agency. We also leverage the most diverse group of professionals from more countries than I have ever had the pleasure of working with, and each person brings a needed perspective to the team.