The NBA All-Star Game’s new LED court is a lesson for businesses on owning the change
The NBA will have a really cool LED basketball court this year. This is why innovation will help businesses win!
Those that know me, know that I am big into basketball. In it’s purist form, the sport (as many sports do) push humanity to its limits. Where else can you find the pinnacle of fitness, 7 footers with ballerina footwork, ambidextrously dribbling, soaring above the rim, scanning the floor for the perfect pass, all while moving at breakneck speeds. The decision-making, the focus on team play and the personalities make for the greatest entertainment.
But I’m also big into the business of the National Basketball Association (NBA). It fascinates me that something invented by a Canadian (look it up), now rakes in $10.6 Billion a year, consistently endears itself to the youngest demographics and does so with an unabashed fearlessness when it comes to change. It’s this fluidity, both as a sport and as a business, that intrigues me.
Rules change as the players change, then the players adapt and the rules change again. The international expansion over the last few years has opened up the sport to the world, where young people can now look up to international stars who bring new game play, style and diversity to the sport. This year they introduced an in-season tournament just like in football (soccer). Just look at the Bubble Year during Covid and you will see a business that is resilient, flexible and ready for anything.
Why am I bringing this up? Well when I saw this morning that the NBA All-Star Game was going to introduce a new court that is essentially a giant TV, I was thrilled but not surprised. The All-Star Game is the NBA’s innovation lab. This is where they test new balls, 3 point lines and media arts. The full video LED court, developed by ASB GlassFloor is another example of experimentation that could lead to a new dynamic element of the game in a few years, both for audiences and for advertisers.
Businesses today should not only expect change, they should be the ones pushing the change. It’s the only way to maintain control in world that sometimes feels out of control. Identifying, prioritizing, investing and measuring the impact of those changes must be ingrained in the culture of change as well.
We built BriteBirch Collective with the same core thinking. Exceptional individuals, operating even more exceptionally as a team, pushing the limits of what an agency looks like, while delivering surprising, memorable and sometimes flashy results for our clients. Our model encourages diversity, is flexible and resilient while creating a platform for our members to innovate and succeed. It’s not always perfect, but trying new things never is.
The NBA’s experiment with a new LED court is a lesson for businesses. When done properly, innovation can help businesses succeed in a changing world. It may not always be a slam dunk, but the businesses that win the future will be the ones that change the game.
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